“A highly successful business entity can eventually sustain itself, regardless of who is in charge.”
~Jason Albanese, CEO and Co-Founder of Centric Digital
Regardless of where you are in your business right now, it’s never too early to begin creating an infrastructure that will support the growth you want to generate so that you’re positioned to support it when it shows up. That means doing what needs to be done to create a scalable business.
The concept of scalability is broad, but some of the primary tenets include creating reliability, predictability, flexibility and expansibility into your business model, which means:
- Procedures that accurately reflect how the business is run,
- Systems that are robust enough to support you into the growth you envision (and beyond), and
- Wise leadership who hires great talent and knows when to let go.
Business growth is exciting, and we all want it, but do we structure ourselves to accommodate it, or do we just let it happen and then figure out what to do? Throwing more people at a chaotic process only creates more chaos resulting in unhappy customers, disgruntled employees and a failing enterprise.
The smart entrepreneur knows that making sure the “i’s” are dotted and the “t’s” are crossed where policies and procedures are concerned is the wisest use of resources in the moment that will pay massive dividends when things get busy.
Well documented procedures are not a “nice-to-have,” they are the life-blood of your business. The benefits of good, solid procedures are manifold. Here are just a few:
- Creates a stable, consistent environment for your employees
- Allows you to engender loyalty through promotion and easily train new staff
- Establishes a foundation on which to create new programs, products and services
- Saves time and money
- Eliminates overwhelm, frustration and confusion
- Minimizes risk
- Creates a failsafe so that the enterprise isn’t dependent on any one person
When you truly understand the flow of your business and have good solid procedures, you’ll be in a better position to evaluate the systems that will take your business to the next level. Buying systems before you’ve done that diligence and/or because everyone else you know is using them, isn’t a strategy.
Consciously detailing the functionality and expansibility you need and then finding a financially suitable match in the technology marketplace is a strategy that will support your business in the long-run.
Systems are part of your tool belt. They are strategic solutions creating business efficiency. A one-size-fits-all solution is not usually practical or even possible. Conversely, too many single-purpose systems will waste your financial resources, confuse your staff, lower productivity and will be cumbersome to manage. Choosing the right system(s) takes time and careful consideration by you and the staff members who will be using them.
Decide what is important to you as a business owner, what you stand for and the tone you want to set for your company culture. When you set the expectation for having a well-run, systemized operation complete with detailed procedures that are kept up-to-date, you will have the basis for an infrastructure that will support your growth.
Beyond that, be the kind of leader who attracts talented team players, who believe in your vision, are proactive solution-based problem solvers, who respect the diligence of systemization/proceduralization and are excited to work and grow in a business that is moving toward and beyond its wildest dreams.
When you have developed all of that and find the courage to let it run, you will truly have a highly successful business entity that can eventually sustain itself, regardless of who is in charge.
To your success!!